Inspired by the 1980’s 8bit and 16bit video games aesthetics. In accordance with the chosen design direction, a pixelated character of Dor3 was designed by me followed by 8bit versions to his songs (production credit: Dabo), all to accompany the various publications.
Promotional materials were published on social media as posts, stories, cover images for event pages and included static design adaptations for venue sites as well as the websites hosting ticket sales.
Tour promotion was consisted of several stages:
1st Stage - Tour Announcement
Lunching Ad designed as a retro game main menu announcing the tour. At this stage we revealing only two show dates & venues, while keeping the third show a secret as if it's an unlocked level that will be unlocked as the tour progresses (much like in the 8bit game the design inspired by).
2nd Stage - Promoting Haifa & Jerusalem Dates
Each show promotional materials looked and designed as different opening menu game levels.
Continuing with the chosen visual concept of 8bit retro games - the main details were shown as the level name and the special guests were presented as the players you can choose from.
3rd Stage - Teaser, Last Show
Before the last show venue was revealed, a short animated teaser was published (aesthetically based on retro games interludes and loading screens) to remind the fans to follow upcoming updates about the last show on tour.
The teaser was designed to give the final concert different urgency than previous ones, thus promoting the Final Show by referring the graphic language terminology of "Final boss level".
4th Stage - Promoting, Final Concert at TLV
Divided into several promotional segments.
The first (and longest) segment - kicking off tickets sale, the ads revealed the location and date of the event. Guest artists who had already participated in previous concerts were presented with their names revealed, while new guests who had not yet participated in the tour were kept a secret and introduced as new characters for the players (aka fans) to unlock.
The second segment - Revealing additional special guest artists through a short animation who simulates unlocking of new characters in the game after progress is made. These promotions aired for a relatively short period of time and served as a connecting link to the next segment in the promotion.
Third segment - Final two weeks of ticket sell, all final promotions were released while maintaining visual style of previous two segments only this time all performance are visible to the fans, akin to game where the player has completed all the basic levels and unlocked all of the characters. This was intended to convey a sense of game completion, thereby marking the conclusion of the tour.
All designs were made by Shir Danon (that's me!) using Adobe Photoshop & Illustrator.