Weekly newsletter from L'OCCITANE, distributed to subscribers and club members. These newsletters have been prepared for distribution via the email marketing platforms regularly used in the industry, created using Adobe Photoshop and Adobe Illustrator.
The content of the newsletter encompasses promotions offered by the company, links to relevant articles, tips that align with the newsletter's theme, and updates pertaining to the beauty and skincare industry.
Part of the work on an international brand is the requirement to operate in accordance with the brand's style and guidelines, which includes but not limited to regular updates on design changes, restrictions that have been defined, as well as staying informed about the graphic languages of new products that the network launches.
All to ensure consistency between the local network's appearance and its equivalent worldwide.
Each fragrance collection at L'OCCITANE features a distinctive visual language that's reflected in its promotional materials.
Therefor, the newsletter creation process required me to navigate the brand's global massive marketing databases and to gain a comprehensive understanding of the various graphics associated with its products.
Promoted sales on the newsletters went throw design adaptation for carousels, posts, and stories for various social media platforms, as well as adaptation for different promotional pages on L'OCCITANE’s Israeli sales website.
