The main objectives of the annual Jerusalem skateboarding competition branding were creating a logo to lead the event and designing a strong and prominent visual that would accompany the event's advertising and printed branding materials.
Logo & Publication Main Visual
Designing the logo we focused on its functionality and readability, as in addition to the regular platforms of print and digital, it also needed to be suitable for printing on textiles (bags and shirts for the event) and to be easily transferable to engraving on wooden trophies.
The visual was initially presented as an A3 poster, which served as the main promotional element for the event. The design incorporated elements from skateboarding and street culture to connect with our target audience. Vibrant shades of red, yellow, and green were chosen in intended to make the branding pop against the gray concrete of the skate-park.
Branding Adaptations
To kick off the promotion, the poster was adapted for a social media post and story that were published on the Jerusalem Municipality and the various event sponsors social pages.
For the event branding, the main graphics from the poster were adapted for printing on PVC banners and various types of stickers that would embellish the different riding structures in the skate park (such as ramps, grinds, pyramids, etc.), enhancing the venue with the event's colors.
Die Cut & Ledge Sticker
PVC banners & Ledge Sticker
Ledge Sticker
Die Cut & Ledge Sticker
PVC banners & Ledge Sticker
Event Printed Branding Materials
In addition, branded checks were created for the winners, and files were prepared for engraving on trophies made from recycled skateboard wood for the top places in five different categories
Engraved Trophies
Bet Trick Engraved Trophy
Engraved Trophies
Engraved Trophies
Branded Checks
Branded Checks
