DOR3 at 'Atlanta' club (TLV) | 2019
The design for the concert promotions included the use of the artist's smile, familiar to his fans from the cover of his first album. The smile appears hovering in the skies of Tel Aviv, similar to the Cheshire Cat's grin from the book 'Alice in Wonderland' (a character portrayed in the story as mysterious and secret holding).
Combined with the unnatural purple color scheme, it creates a 'trippy' and dark atmosphere that resonates with the artist's musical style and creative spirit.
To promote the concert, an event page was created on Facebook, and the promotions were distributed on social media as sponsored posts and stories. The tickets were sold-out two weeks prior the show, and all publications needed to be updated accordingly.
Sponsored post
Sponsored story & Event page
GCG at 'TEDER' club (TLV) | 2019
GRAPE CITY GANG is a rap collective with a very raw and chaotic musical style, and their performances are accompanied by a lot of commotion, noise, pogo circles, and interacting with the wild audience.
Based on the classic artwork 'Transfiguration' by Raphael, the design conveying the dramatic sense of chaos that occurs during the band's performances, while the figure of Jesus is replaced by the grape emoji representing the collective's name and the city they came from.
The ads were promoted on social media as a post and story and were uploaded on the band's official pages, the personal profiles of the seven rappers, and on the social media page of the hosting venue. Furthermore, updates were implemented on the ticket sales website as well as on various event and performance promotion platforms.
Social media story | Venue website | Event page
DOR3 - Second Album Launch
at 'Reading3' (TLV) | 2021
at 'Reading3' (TLV) | 2021
Promotions the launch event preceded the album release and served as a teaser for the album cover that fans haven't seen yet.
To avoid revealing the full art, the figure of DOR3 was removed from the design, using only the art background showing a microphone connected to an ATM in outer space. The image created in the absence of the figure, along with the beam of light illuminating the empty microphone, conveys a sense of waiting for something to happen at any moment.
The promotions were shared on social media as static posts and animated stories.
Nahal Rave - First Album Launch
at 'Guitar Loft' (TLV) | 2023
at 'Guitar Loft' (TLV) | 2023
Launching her debut album as a new artist, it was important to reflect the musical style of Nahal through the design from the very first glance.
The lettering design for her name was created specifically for the event and draws inspiration from Gothic Latin fonts commonly used in tattoos within the cultural world of the genre. The body text also reinforces the aesthetics associated with rock culture through the use of a grungy font and non-conservative separation characters
In order to represent her indie-rock style, an image of the artist performing live was chosen and underwent color&cosmetic editing to enhance the dramatic effect.
Promotions were distributed on social media as posts and stories.
Social media post & story
