Green real estate company based in NYC that offers BTB and B2C services.
The main branding requirement was to create a logo and define a graphic language that will accompany the company's various assets (business cards, stationery, publications, etc.).
The main branding requirement was to create a logo and define a graphic language that will accompany the company's various assets (business cards, stationery, publications, etc.).
Logo Suit
The logo had to represent the brand's values, such as stability and security, improvement and growth, and the connection between nature and the city.
In order to convey a sense of connection and growth, the letter A resembles the roof of a house, wrapping around the letter O above it. The letter A is colored in gold, representing the luxurious and enriching service the company provides, while the other letters are colored in natural green, symbolizing the green lungs that the service brings to the bustling city of New York.
In order to convey a sense of connection and growth, the letter A resembles the roof of a house, wrapping around the letter O above it. The letter A is colored in gold, representing the luxurious and enriching service the company provides, while the other letters are colored in natural green, symbolizing the green lungs that the service brings to the bustling city of New York.
Main Logo
Logo Mark & Alternate Logo
Logo Usage Guidlines
Color Palette
Directly associated with the logo, the color palette leading the brand consists of green, gold, and black, representing the combination and balance between the luxury of nature and urban sophistication
Typography
In order to maintain the brand's values 'simplistic' fonts were chosen for the headlines & body text. Providing sense of stability by giving the headlines a declarative appearance while keeping it clean and high-end (just like the service).
Infographic Icons
Representing the company services a line of solid color icons was designed, giving the end clients an easier way to absorb all the different options presented in the advertising and marketing assets
Apartment buildings
Office properties
Educational institutions
Hotels
Hospitals
Stationery & Print Assets
Designing all branded print assets such as business cards, stationery templet, envelopes, etc.
Business Card
Office Stationery
Documents Folder & Gift\Paperwork Bag.
